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Purchase guide of the commercial gift

Presenting gifts each other in the commercial activity is a great business. Selecting transmitting information such as power, worldly-wise, knowledge and interest of the gift. It can improve the image of damaging the company too. Use gifts from presenting the advertisement for presidents' gift of director's meeting to, the choice and giving of this kind of commercial present is not a light thing. Commercial gift, Americans call that the special advertisement, it is an advertisement that promotes, propagates brands, establishes the most direct advertisement of the corporate image. The gift suitable not only express compliment but also lets the other side not teach oneself to accept the advertisement, reach and propagate or promote the result, really make many trade companies favor. Generally speaking, the commercial gift is divided into four kinds: Meeting gift, gift of public relations, promoting gifts, and celebration gift. Such division, nearly contain purpose and form of all gifts, of great advantage in commercial operation to enterprises. The commercial exchange gift that people buy most frequently is pen, desk calendar, pocket calculator, there are marks of the company on this kind of gift. Some other choices have clock and watch, drinks, diary, knife, glass, fruit, jacket jacket,etc..

For needing to promote the customer of the product, we advise you to choose hands and hold bringing, the plastic key button, metal key button, the folding cup with oneself, open the bottle to open, the supporter, plastic looks frame, metal badge. This kind of product is small and exquisite and exquisite, the price is cheap, propaganda strength is large, can bring the advertising benefit greatly to you.

Promote the main requirement that the product needs meeting:

( 1) Have the expression or convincingness, can represent the brand idea abundantly accurately;

( 2) Can make goal consumers admit, potential consumers favor;

( 3) Poignant, novel but unusual;

( 4) Have good emotion nature;

( 5) Consistency is good.

Enterprises choose to promote the main factor that the product needs considering:

( 1) Goal audiences: Culture background, age, fond of, used to, consuming capacity,etc.;

( 2) The condition inside enterprises: Enterprise idea and brand idea, promote goal, manage state, plan and inject capital into, conditions of personnel,etc.;

( 3) Market factor: Marketing channel, the products enter period, ripe state, region characteristic,etc.;

( 4) Promote own factor of products: The appearance, the material, technological level, work quality, serviceability,etc.;

( 5) Time factor: Promote the opportunity, in design cycle, in production cycle, transport cycle, season characteristic,etc.;

( 6) State policies and laws and regulations.

As to the customer in need of medium-sized price gift, we advise you to choose some skins with esthetic design and have. For instance the suit is inserted, a wallet of key, the business card is chartered, genuine leather billfold,etc.. You can choose some metal work decorations and crystals craft decorations too. The price of this kind of gift ranges from dozens of yuan to one or two hundred yuan, esthetic and practical, unit LOGO, can play kind propaganda function very play at gift.

As to the customer in need of top-grade price gift, we advise you to choose some electronic products and handicrafts, such as Mp3 walkman, digital recording pen, palmtop computer, car-mounted refrigerator, the agate globe, separate heaven and earth since the beginning of history axe, three sheep turn on safely. This kind of gift price is relatively expensive, present the first-selection of the important customer.

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